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Leadership and Strategic Positioning Asbury
Communities,
in partnership with each of our communities and related
organizations, embraces a
unified system-wide approach to business operations. This
partnership supports growth in new facilities and programs,
innovations in new services for the current and future generations
of seniors, and provides centralized support services for the
entire organization.
Our system leadership strives to achieve their goals while
adhering to the strong
spiritual basis
and
mission, vision, and core values
that
support and drive our organization. Within this framework, our
experienced leadership teams operate across departmental and
organizational boundaries to establish guidelines, define
processes and implement performance measures and benchmarks that
help our system operate more efficiently. These teams are
responsible for assessing and initiating operational changes to
meet customer requirements, optimize business performance, and
integrating management systems and practices system-wide.
Leadership teams exist at both the system and community level to
achieve performance excellence.
The leadership team at Asbury Communities balances their daily
decisions and management practices with long-term strategic
planning and focus. The result — a strong and growing organization
that continues to establish a national reputation as a top choice
for senior services. To contact
members of the Leadership Team, please contact Lori Sonnefeld,
Executive Assistant to the CEO, by phone at (301) 250-2102 or
via email at
lsonnefeld@asbury.org.
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Leadership
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Edwin C. Thomas III, President
& Chief Executive Officer
Mr. Thomas has led Asbury Communities since 1987, guiding the
Asbury system’s vision and strategic direction. During 20+
years at Asbury, his leadership skills have been
instrumental in innovating enhanced resident programming,
developing and implementing initiatives that have seen the
organization grow from 1,000 residents to over 3,000
residents currently served. Mr. Thomas has actively served
on boards and committees of various local, state and
community organizations, including the House of Delegates of
the American Association of Homes & Services for the Aging (AAHSA),
and has been a presenter at state and national meetings. He
has twice convened the Chief Executive Officers of Multiple
Site Organizations (CEMO) in AAHSA. He is a leading advocate
for the innovation and improvement of governance structures
and diversification of approaches to services for seniors to
better fulfill not-for-profit mission in the future. Asbury
Communities practices the principles of performance
excellence and is an organization that is constantly
striving for leading edge improvement. Prior to serving as
CEO for the Asbury system, Mr. Thomas was the CEO of Wesley
Retirement Services, a multi-facility continuing care
retirement community (CCRC) organization in Iowa. He
received the Iowa Association Award of Merit in 1985, the
Maryland Association Chairman’s Award in 1990, and was
recognized in April 2000 as the University of North Texas
Outstanding Alumnus of the Year from the Center for Studies
in Aging. In 2007 he received the Hiram J. Friedsam
Mentorship Award from the Coalition for Leadership in Aging
Services (CLAS). Mr. Thomas earned a Master’s degree in
Long-Term Care Administration from the University of North
Texas, and a Bachelor’s degree from Lycoming College in
Williamsport, Pa.
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Peggy Crespi Kaplan, Vice President and
Chief Legal Officer
Ms. Kaplan has practiced law for 30 years and brings this
valuable experience to her position as Asbury’s general
counsel. She provides guidance in all business transactions
and other legal matters in which the organization is
involved. Before joining Asbury in 1997, Ms. Kaplan was a
partner in a law firm, where her practice centered in the
areas of health law and tax law. Ms. Kaplan is a member of
the Bars of Maryland and the District of Columbia. She
received her undergraduate degree from Boston University,
where she graduated cum laude; received her law degree from
the University of Pennsylvania School of Law; and earned a
Master’s of Tax Law from Georgetown University Law School.
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Doug Leidig, Chief Operating Officer
A licensed nursing home administrator in
Maryland and Pennsylvania, Mr. Leidig’s role as Chief Operating
Officer continues more than 18 years of extensive experience in
helping seniors lead fulfilling lives. His role includes operations
oversight of nine communities, assistance with governance, system contracting and
integration, budget development and management of capital
improvements and expenditures. He is also responsible for
monitoring achievement progress in pursuit of performance excellence
standards, community support and new community operational
assessments. During Mr. Leidig’s career, he has overseen the
operations of several senior living communities, facilitated the
design and construction of a campus medical center and implemented
numerous advancements in care for residents within those
communities. Mr. Leidig holds a Bachelor’s degree in Long Term Care
Administration from York College in Pennsylvania, and a Masters of
Business Administration from Mount St. Mary’s University in
Emmitsburg, Md. |
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Michael J. Connell, CPA, Chief Financial
Officer
A certified public accountant, Michael J. Connell has worked
within the senior living industry for 15 years in financial
planning and management roles. He is responsible for the overall
financial strength of Asbury Communities, and measures program
and financial performance to achieve desirable results while
ensuring the integrity of the financial information needed for
strategic decision making by the Board. His duties include
planning, implementation, coordination, and maintenance of the
computerized accounting records for the entire Asbury System.
Prior to joining Asbury Communities early in 2007, Mr. Connell
served as the Chief Financial Officer (CFO) for Ingleside
Presbyterian Retirement Community, Inc. in Washington, D.C.,
overseeing the finance and accounting functions for the
long-term care retirement community and its foundation. He
previously served as the Director of Finance & CFO with
Lourdes-Noreen McKeen Residence for Geriatric Care, Inc. in West
Palm Beach, Florida, and also has years of experience as a
former healthcare auditor for Ernst & Young LLP. Mr. Connell is
a member of the American Institute of Certified Public
Accountants and the Healthcare Financial Management Association.
He holds a Bachelor’s degree in Accounting from College of Saint
Rose in Albany, New York. |
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Ken Noreen, Chief Strategy Officer
of ACOMM, and President of The Asbury Group (TAG)
Ken is an accomplished leader in the senior housing
industry, and in filling a dual role for the Asbury
entities, brings synergy and alignment to corporate
strategic planning and tactical activity at several levels.
He brings over 20 years of experience in strategy
development, operations management, and consulting to his
role with the Asbury family of organizations.
Ken comes to Asbury Communities and TAG from Retirement
Living Services, LLC, a Connecticut-based consulting company
that provides development, marketing, financing, and
management services to sponsors of senior housing
communities across the country. He began his career with
Covenant Retirement Communities, one of the largest and most
respected CCRC organizations nationally, starting out as an
assistant campus administrator and working his way to vice
president of operations. With a bachelor’s degree in
business administration from North Park University and an
MBA from Loyola University, he brings both a theoretical as
well as a practical framework to his work in the senior
housing industry. He is a member of the American Association
of Homes and Services for the Aging and served on the
organization’s Continuing Care Accreditation Commission as a
site team evaluator and team chair. In his new role at
Asbury Communities, Ken is responsible for tactical
execution of that entity’s growth plan and the strategic
initiatives contained in that plan. As President of TAG, he
guides the expansion of its already successful management
arm, in conjunction with and in support of the TAG Marketing
and TAG Integrated Technologies divisions. |
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M. Brad Reynolds, Chief People Officer
As Chief People Officer for Asbury Communities, Inc., M.
Brad Reynolds is responsible for all areas of human
resources administration and operations. With more than 30
years experience in human resources management, including
nearly two decades in the health care sector, he is directly
involved in several aspects of Asbury leadership including
coaching and counseling executive leadership, creating and
implementing total reward systems, developing short- and
long-range strategic and financial plans for human
resources, and interacting with other human resources
leaders within the Asbury systems as well as throughout the
senior living industry. Since 1978, Mr. Reynolds has
developed extensive personnel management experience in
multiple industries such as city management, banking, and
electrical power, and from 1990 to 2010 served as the Chief
Human Resources officer for Ohio Presbyterian Retirement
Services. He earned a Bachelor’s degree in
Sociology/Criminology and a Master of Arts degree in Public
Administration, Labor & Human Resources, both from The Ohio
State University. He also holds the senior professional in
human resources certification from the Society for Human
Resource Management.
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