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The Asbury System of
Retirement Communities:

Asbury Methodist Village
Gaithersburg, Maryland
Asbury~Solomons Island
Solomons, Maryland

Bethany Village
Bethany Towers
Mechanicsburg,
Pennsylvania
Epworth Manor
Tyrone, Pennsylvania
Inverness Village
Tulsa, Oklahoma
Springhill
Erie, Pennsylvania
Areas of Expertise -- back to Overview
Leadership and Strategic Positioning

Asbury Communities, in partnership with each of our communities and related organizations, embraces a unified system-wide approach to business operations. This partnership supports growth in new facilities and programs, innovations in new services for the current and future generations of seniors, and provides centralized support services for the entire organization.

Our system leadership strives to achieve their goals while adhering to the strong spiritual basis  and mission, vision, and core values  that support and drive our organization. Within this framework, our experienced leadership teams operate across departmental and organizational boundaries to establish guidelines, define processes and implement performance measures and benchmarks that help our system operate more efficiently. These teams are responsible for assessing and initiating operational changes to meet customer requirements, optimize business performance, and integrating management systems and practices system-wide. Leadership teams exist at both the system and community level to achieve performance excellence.

The leadership team at Asbury Communities balances their daily decisions and management practices with long-term strategic planning and focus. The result — a strong and growing organization that continues to establish a national reputation as a top choice for senior services.

To contact members of the Leadership Team, please contact Lori Sonnefeld, Executive Assistant to the CEO, by phone at (301) 250-2102 or via email at lsonnefeld@asbury.org.

Leadership
Edwin C. Thomas III, President & Chief Executive Officer
Mr. Thomas has led Asbury Communities since 1987, guiding the Asbury system’s vision and strategic direction. During 20+ years at Asbury, his leadership skills have been instrumental in innovating enhanced resident programming, developing and implementing initiatives that have seen the organization grow from 1,000 residents to over 3,000 residents currently served. Mr. Thomas has actively served on boards and committees of various local, state and community organizations, including the House of Delegates of the American Association of Homes & Services for the Aging (AAHSA), and has been a presenter at state and national meetings. He has twice convened the Chief Executive Officers of Multiple Site Organizations (CEMO) in AAHSA. He is a leading advocate for the innovation and improvement of governance structures and diversification of approaches to services for seniors to better fulfill not-for-profit mission in the future. Asbury Communities practices the principles of performance excellence and is an organization that is constantly striving for leading edge improvement. Prior to serving as CEO for the Asbury system, Mr. Thomas was the CEO of Wesley Retirement Services, a multi-facility continuing care retirement community (CCRC) organization in Iowa. He received the Iowa Association Award of Merit in 1985, the Maryland Association Chairman’s Award in 1990, and was recognized in April 2000 as the University of North Texas Outstanding Alumnus of the Year from the Center for Studies in Aging. In 2007 he received the Hiram J. Friedsam Mentorship Award from the Coalition for Leadership in Aging Services (CLAS). Mr. Thomas earned a Master’s degree in Long-Term Care Administration from the University of North Texas, and a Bachelor’s degree from Lycoming College in Williamsport, Pa.
Peggy Crespi Kaplan, Vice President and Chief Legal Officer
Ms. Kaplan has practiced law for 30 years and brings this valuable experience to her position as Asbury’s general counsel. She provides guidance in all business transactions and other legal matters in which the organization is involved. Before joining Asbury in 1997, Ms. Kaplan was a partner in a law firm, where her practice centered in the areas of health law and tax law. Ms. Kaplan is a member of the Bars of Maryland and the District of Columbia. She received her undergraduate degree from Boston University, where she graduated cum laude; received her law degree from the University of Pennsylvania School of Law; and earned a Master’s of Tax Law from Georgetown University Law School.
Doug Leidig, Chief Operating Officer
A licensed nursing home administrator in Maryland and Pennsylvania, Mr. Leidig’s role as Chief Operating Officer continues more than 18 years of extensive experience in helping seniors lead fulfilling lives. His role includes operations oversight of nine communities, assistance with governance, system contracting and integration, budget development and management of capital improvements and expenditures. He is also responsible for monitoring achievement progress in pursuit of performance excellence standards, community support and new community operational assessments. During Mr. Leidig’s career, he has overseen the operations of several senior living communities, facilitated the design and construction of a campus medical center and implemented numerous advancements in care for residents within those communities. Mr. Leidig holds a Bachelor’s degree in Long Term Care Administration from York College in Pennsylvania, and a Masters of Business Administration from Mount St. Mary’s University in Emmitsburg, Md.
Michael J. Connell, CPA, Chief Financial Officer
A certified public accountant, Michael J. Connell has worked within the senior living industry for 15 years in financial planning and management roles. He is responsible for the overall financial strength of Asbury Communities, and measures program and financial performance to achieve desirable results while ensuring the integrity of the financial information needed for strategic decision making by the Board. His duties include planning, implementation, coordination, and maintenance of the computerized accounting records for the entire Asbury System. Prior to joining Asbury Communities early in 2007, Mr. Connell served as the Chief Financial Officer (CFO) for Ingleside Presbyterian Retirement Community, Inc. in Washington, D.C., overseeing the finance and accounting functions for the long-term care retirement community and its foundation. He previously served as the Director of Finance & CFO with Lourdes-Noreen McKeen Residence for Geriatric Care, Inc. in West Palm Beach, Florida, and also has years of experience as a former healthcare auditor for Ernst & Young LLP. Mr. Connell is a member of the American Institute of Certified Public Accountants and the Healthcare Financial Management Association. He holds a Bachelor’s degree in Accounting from College of Saint Rose in Albany, New York.
Ken Noreen, Chief Strategy Officer of ACOMM, and President of The Asbury Group (TAG)
Ken is an accomplished leader in the senior housing industry, and in filling a dual role for the Asbury entities, brings synergy and alignment to corporate strategic planning and tactical activity at several levels. He brings over 20 years of experience in strategy development, operations management, and consulting to his role with the Asbury family of organizations.

Ken comes to Asbury Communities and TAG from Retirement Living Services, LLC, a Connecticut-based consulting company that provides development, marketing, financing, and management services to sponsors of senior housing communities across the country. He began his career with Covenant Retirement Communities, one of the largest and most respected CCRC organizations nationally, starting out as an assistant campus administrator and working his way to vice president of operations. With a bachelor’s degree in business administration from North Park University and an MBA from Loyola University, he brings both a theoretical as well as a practical framework to his work in the senior housing industry. He is a member of the American Association of Homes and Services for the Aging and served on the organization’s Continuing Care Accreditation Commission as a site team evaluator and team chair. In his new role at Asbury Communities, Ken is responsible for tactical execution of that entity’s growth plan and the strategic initiatives contained in that plan. As President of TAG, he guides the expansion of its already successful management arm, in conjunction with and in support of the TAG Marketing and TAG Integrated Technologies divisions.

M. Brad Reynolds, Chief People Officer
As Chief People Officer for Asbury Communities, Inc., M. Brad Reynolds is responsible for all areas of human resources administration and operations. With more than 30 years experience in human resources management, including nearly two decades in the health care sector, he is directly involved in several aspects of Asbury leadership including coaching and counseling executive leadership, creating and implementing total reward systems, developing short- and long-range strategic and financial plans for human resources, and interacting with other human resources leaders within the Asbury systems as well as throughout the senior living industry. Since 1978, Mr. Reynolds has developed extensive personnel management experience in multiple industries such as city management, banking, and electrical power, and from 1990 to 2010 served as the Chief Human Resources officer for Ohio Presbyterian Retirement Services. He earned a Bachelor’s degree in Sociology/Criminology and a Master of Arts degree in Public Administration, Labor & Human Resources, both from The Ohio State University. He also holds the senior professional in human resources certification from the Society for Human Resource Management.
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Asbury-Solomons Island, Solomons, Maryland Asbury Methodist Village, Gaithersburg, Maryland Reeders Memorial Home, Boonsboro, Maryland Epworth Manor, Tyrone, Pennsylvania Springhill/ForestView, Erie, Pennsylvania Inverness Village, Tulsa, Oklahoma Bethany Village & Bethany Towers, Mechanicsburg, Pennsylvania